From Dan Martell In a recent tweet, Micah Baldwin boldly declared, “If you do SEO for a living, you will be out of business or irrelevant in 3 years.” We’ve been reading about the death of SEO since the late 1990s when SEO was still very …
23 01 10
22 01 10
social media
Ride the Wedding-Dance Wave
Last summer, a happy couple sent ripples through the Net when their video, JK Wedding Entrance Dance, hit YouTube. The video depicted a wedding entourage dancing down the aisle to Chris Brown’s “Forever,” concluding with the bride cutting the rubber …
09 12 09
branding
why next generation CMOs must master customer intelligence
There has never been greater demand for marketing accountability. Consumers have never been so technologically and socially empowered, and we have never had the level of consumer data that we have today. The implications and challenges for …
05 12 09
Advertising
on the edge
Mainstream culture is derived from sub-culture through a process of influence and refinement. Over the years we have seen numerous influences of sub-culture on mainstream fashion and music, even science and technology. But as these things that …
03 12 09
branding
the value of brands
Marketing and finance don’t always see eye to eye on the subject of branding (or should we say, the value of branding). Many creatives don’t fully understand the numbers and few finance people can quantify or qualify creative. These issues may …
branding
Tiger Woods – the $1bn brand man retains sponsors support
It appears that, for now at least , the $1bn brand-man, Tiger Woods still has the support of his key brand sponsors, following his car accident. Nike, which has a nine-figure contract with the champion golfer, reportedly said in a statement …
19 09 09
Advertising
Philips launches new TV with cops and robbers
Philips: Carousel from CCW – Lab on Vimeo. “Created for Tribal DDB, Amsterdam, the interactive campaign—which launched at cinema.philips.com—promotes Philips’ latest entrant into the television market, the CINEMA 21:9. Since the …
17 09 09
technology
jQuery rocks and rules the World
A technology (can you call it that?), anyhow, a technology created only 3 years ago and which has witnessed several iterations since it’s birth; used by Microsoft, Wikipedia, Bing plus many, many others is taking the World by storm. In fact, this …
09 09 09
Advertising
The Beatles Rockband
I just had write something today. Today being the 9th day of the 9th month of 2009. I’m sure I could have found something better but as this launched today and the fact that I love the beatles, I thought I’d offer this up – Check it out animation …