Jonathan Lyon

SUCCESSFUL ADVERTISING WITH GOOGLE ADWORDS

Successful Advertising with Google AdWords is the most comprehensive specialized book about Google AdWords that is currently available. Screenshots, tables and check lists help you to get quick results, lower advertising costs and more profit.

Among many other things, the book contains:

• 23 professional tricks on how to find inexpensive keywords that your competition doesn't know yet and for which you only have to pay the minimum click price.

• More than 200 words and phrases you can combine with your current keywords to create new keywords that you'll get for the minimum click price.

• How to save money by preventing people that don't want to purchase from clicking on your ads.

• A list of keywords that attract click fraudsters and how to avoid click fraud.

• More than 250 words, expressions and templates that make your ads more successful.

• How to write effective AdWords that attract new customers.

• How to find out which AdWords work best for your competitors.

• Four successful price strategies and how to find out which strategy is the right for your company.

• How to test and optimize your AdWords ads until your profits have at least doubled.

• 5 important tips on how to work with Google's conversion tracking system so that you get correct results.

• Easy and quick solutions to the eight most common AdWords problems.

• How to save weak campaigns and 5 check lists that help you to make them best selling ads.