Archive for the ‘branding’ Category
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why next generation CMOs must master customer intelligence
There has never been greater demand for marketing accountability. Consumers have never been so technologically and socially empowered, and we have never had the level of consumer data that we have today. The implications and challenges for …
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the value of brands
Marketing and finance don’t always see eye to eye on the subject of branding (or should we say, the value of branding). Many creatives don’t fully understand the numbers and few finance people can quantify or qualify creative. These issues may …
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Tiger Woods – the $1bn brand man retains sponsors support
It appears that, for now at least , the $1bn brand-man, Tiger Woods still has the support of his key brand sponsors, following his car accident. Nike, which has a nine-figure contract with the champion golfer, reportedly said in a statement …