http://www.jonathanlyon.com thinking, always thinking Sat, 17 Sep 2011 02:59:55 +0000 http://backend.userland.com/rss092 en It's nearly 5 years ago since I sold my last company and what a roller coaster ride it was. I'm guessing that through my reminiscencing through rose tinted glasses and 20/20 hindsight, I'll paint a more rosy picture than that of the reality I ...

]]> http://www.jonathanlyon.com/web/trip-down-memory-lane-selling-my-second-company-231.html On arriving in Vancouver in March 2006, I embarked on a photographic journey capturing what took my eye. ...

]]> http://www.jonathanlyon.com/art/some-photos-28.html From Dan Martell In a recent tweet, Micah Baldwin boldly declared, “If you do SEO for a living, you will be out of business or irrelevant in 3 years.” We’ve been reading about the death of SEO since the late 1990s when SEO was still very ...

]]> http://www.jonathanlyon.com/socialmedia/seo-vs-social-media-200.html Last summer, a happy couple sent ripples through the Net when their video, JK Wedding Entrance Dance, hit YouTube. The video depicted a wedding entourage dancing down the aisle to Chris Brown's "Forever," concluding with the bride cutting the rubber ...

]]> http://www.jonathanlyon.com/socialmedia/ride-the-wedding-dance-wave-196.html There has never been greater demand for marketing accountability. Consumers have never been so technologically and socially empowered, and we have never had the level of consumer data that we have today. The implications and challenges for ...

]]> http://www.jonathanlyon.com/branding/why-next-generation-cmos-must-master-customer-intelligence-194.html Mainstream culture is derived from sub-culture through a process of influence and refinement. Over the years we have seen numerous influences of sub-culture on mainstream fashion and music, even science and technology. But as these things that ...

]]> http://www.jonathanlyon.com/advertising/on-the-edge-188.html Marketing and finance don’t always see eye to eye on the subject of branding (or should we say, the value of branding). Many creatives don’t fully understand the numbers and few finance people can quantify or qualify creative. These issues may ...

]]> http://www.jonathanlyon.com/branding/the-value-of-brands-185.html It appears that, for now at least , the $1bn brand-man, Tiger Woods still has the support of his key brand sponsors, following his car accident. Nike, which has a nine-figure contract with the champion golfer, reportedly said in a statement ...

]]> http://www.jonathanlyon.com/branding/tiger-woods-%e2%80%93-the-1bn-brand-man-retains-sponsors-support-174.html Philips: Carousel from CCW - Lab on Vimeo. “Created for Tribal DDB, Amsterdam, the interactive campaign—which launched at cinema.philips.com—promotes Philips’ latest entrant into the television market, the CINEMA 21:9. Since the ...

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