Profile

Head of Strategic Insights | Wunderman Social

Strategic thinker who has developed the discipline of Strategic Insights within Social Media to optimise the journey from conversational engagement to transactional engagement for major blue chip clients including Ford, Nokia, Land Rover and P&G.

Key strengths include

- Extensive social media strategic insights experience with an acute focus on ROI
- Creatively minded with strong analytical background and ability to develop key insights across multiple channels and consumer constituencies
- Business focused with ability to look at the big picture and operate at executive level
- Able to make connections between customer behavior, company and competitor performance and market developments delivering real value and business advantage

Core competencies include

- Excellent social media insights approach developing industry leading initiatives
- Excellent understanding and competency with all tools, techniques and platforms including Radian 6, Open Amplify, Open Calais, Gnip, Facebook API, Google Analytics
- Strong verbal, analytical and written communication / presentation skills

Recent Projects

- Created a Social ROI framework
- Facebook content strategies, how content builds audience
- Creating a Social proxy for brand favorability
- Social profiling of prospects and customers
- Understanding key drivers to trigger advocacy
- Semantic conversation theme mapping
- 360 degree real-time social monitoring and analytics

Specialties

social media ROI
semantic conversation analysis
social media effectiveness and attribution
content analysis and performance
optimising content planning on facebook
attribution – beyond last click marketing
consumer typologies through the lens of social listening
social conversation monitoring and reporting